The importance of visual hierarchy in website design

The term visual hierarchy probably sounds more complicated than it is. In essence, it’s the method by which our brain processes order and size. Most of the time, we probably don’t even realise we’re performing this function, but it’s vital to how we perceive the world. It’s also one of the most prominent tools for functional and appealing website design.

How visual hierarchy translates to website design

If you think of the way that newspaper headlines work, they display the main headline with large typography and then a smaller sub-heading. That’s because not all of the information on your website will deserve the same level of importance, and therefore, attention.

The key to effective website design is to attract users’ attention. By highlighting specific parts of your site, such as a firm call to action, you will give that element prominence over others. For example, if you look at the Coventry City FC website, the club crest immediately draws your eye towards it before your eyes gaze naturally settles on the menu bar.

By determining which parts are essential to your site, you will be able to develop, over time, a website conversion funnel that will allow you to make the most of your site.

What will a website designer do?

A web designer will be aware that most people don’t want to see large swathes of text; they need information that they can absorb at a glance. Therefore the primary role of a web designer is to take the base information and display it on the site in a visually appealing way and most importantly, in a method that communicates well to the user.

If you own a business in Coventry and require a website, or if you own an existing site that would benefit from an overhaul, arrange an appointment with our knowledgeable team today.